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2.
Maintain a high level of awareness of Rotary's
involvement in the polio eradication effort
among Rotarians and the general public.
3. Participate in global strategic planning
to achieve certification by the earliest
possible date.
Goal 2: Sharpen Program Focus
Objectives
1. Create a process for identifying, developing,
implementing and evaluating a consistent
multi-year program of service, for endorsement
by each COL, and eliminate the annual change
of program focus by the President and/or
Board of RI.
2. Create a program focus that unites clubs
in their efforts and provides opportunity,
flexibility, and encouragement to individual
Rotary clubs to respond to the needs of
their communities.
3. Pursue opportunities for cooperating
with other organizations to better achieve
our program objectives.
Goal 3: Select New Corporate Program
Focus
Objectives
1. Develop the criteria that will be used
to select a future corporate program, including
a standard measure of success.
2. Develop a process to identify a future
corporate program.
3. Develop a plan to build organizational
consensus for the selected corporate program.
Goal 4: Refine Governance/Leadership
Structure
Objectives
1. Develop a plan and process that will
more effectively utilize the organization's
management resources to achieve greater
efficiency in service to Rotary Clubs.
2. Prepare legislative proposals that define
the authority of the organization's president,
Board and leadership in regard to approved
organizational focus, plans, programs and
expenditures.
3. Prepare legislative proposals that provide
sustained focus over time for the organization's
programs and that also provides for the
Strategic Planning Committee to prepare
a report annually for the Board, which in
turn must report to the Council on Legislation
(COL) when in session.
4. Identify the core values of RI as they
pertain to matters of governance, and incorporate
such values into the constitution documents
and the code of policies.
5. Define the respective roles of those
involved in governance at all levels.
Goal 5: Improve Training and Education
at all Levels
Objectives
1. Make an in-depth analysis to determine
the knowledge and skills necessary for all
club, district, and senior international
leadership positions and also assess the
effectiveness of the current training program.
2. Develop training programs to provide
the knowledge and skills identified.
Goal 6: Expand and Integrate Membership
Globally
Objectives
1. Create and implement a plan that provides
for the recognition and preservation of
cultural diversity within the organization.
2. Develop and implement a comprehensive
plan for membership development and retention
based on assessment of current practices.
3. Develop and implement a comprehensive
plan for the extension of Rotary to all
countries and communities able to sustain
a club.
4. Emphasize the importance of relevant
weekly meetings that provide members with
opportunities for business and personal
development.
Goal 7: Enhance
Public Image
Objectives
1. Develop a review process to determine
the success of the current public image
campaign.
2. Optimize the opportunities to enhance
the public image of Rotary in conjunction
with centennial objectives, with particular
emphasis on the Chicago area in 2004-05.
3. Ensure a diversified approach to public
relations utilizing all media and recognizing
regional differences. Action Plan development
and implementation COL approved a Strategic
Planning Standing Committee to oversee the
strategic planning process on a long-term
basis. The Board has charged this committee
with reviewing all proposals developed by
the Action Planning Teams to meet the stated
goals and objectives of the plan prior to
submitting them for Board action. There
is one Action Planning Team for each goal
comprised of volunteers appointed on an
annual basis by the President and staff
members appointed by the General Secretary.
In addition, all chairs of any RI committees,
task forces or resource groups related to
the main goals are invited to participate
as ex officio members of the appropriate
team.
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